How Much Does a Small Business Website Cost in 2026?

Most small studios that publish their prices charge about $2,000 to $5,000 for a new business website. Refreshing the site you have starts at about $500 to $3,500, depending on the studio. Most monthly care plans cost $30 to $250.

Those ranges are wide because "a website" can mean one page or fifty, with or without online booking, words you write or words someone writes for you. Below is what the numbers look like in 2026, what moves them, and what you should get for the money.

What we found in 18 studio price lists

On October 29, 2026, we read the published prices of 18 US web studios and agencies. Most are small; one is a large agency. Not every studio sells every service, so each range below comes from 2 to 11 of them. Many studios don't publish prices at all, so this is not the whole market:

• Refreshing or redesigning a site you already have: for up to five pages, prices started at $475 to $3,500, depending on the studio. Bigger sites cost up to $8,500 or more.
• A new site: at most studios, the cheapest package started at $390 to $2,500. At four of the six studios that list packages, a business site of five to ten pages started at about $2,000 to $5,000. Two budget studios charged under $1,000. One large agency starts every website at $8,000.
• A site with a store: about $8,000 and up at the two studios that list one.
• Monthly care: $30 to $100 for backups, updates and a little editing; $150 to $250 for more editing; and about $250 to $900 or more for local SEO or new content.
• An audit of your site and marketing: free at one studio, and $75 (on sale from $147) to $550 at others. Several studios credit the fee toward a project if you hire them.

A few real examples from those price lists:

• A solo designer in Orlando refreshes existing pages from $500.
• A studio in Port St. Lucie, Florida, sells a starter site of up to five pages for $897 up front plus $99 a month for 11 months, about $1,986 in the first year.
• A studio in Georgia quotes $1,500 to $3,000 for a landing page and $3,000 to $8,000 for a business site.
• A studio in Oregon charges $3,500 to redesign a site of up to five pages and $5,500 for up to ten.

Doing it yourself: cheaper in dollars, not in time

Website builders let you make a site yourself for a monthly fee. These are the prices a US visitor saw on October 29, 2026, before tax:

• Wix: $17, $29 or $39 a month on its three main plans, paid yearly.
• Squarespace: $19 to $49 a month on most plans paid yearly, or $25 to $65 paid month to month.
• Webflow: $15 or $25 a month paid yearly, or $25 or $39 paid month to month.
• Shopify, for online stores: from $29 a month paid yearly, or $39 month to month.
• WordPress hosting: at two big hosts we checked, $3 to $4 a month at first if you prepay one to three years, then $10 to $18 a month at renewal. Managed WordPress hosting at one well-known host starts at $28 a month, paid yearly.

Add a .com domain. It costs about $11 to $23 a year, depending on where you buy it. If you want an email address at your domain, Google Workspace and Microsoft 365 both start at $7 per person a month on a yearly plan. Watch renewal prices, not just first-year deals.

A builder makes sense when you're just starting and money is tight. The real cost is your time: choosing a template, writing every page, sizing photos, setting up forms and tracking, and fixing what looks wrong on phones. Many owners end up with a site that looks fine and says very little.

What changes the price

How many pages

Every page has to be planned, written, designed and tested. A five-page site and a fifteen-page site are different projects.

Who writes the words

Writing matters more than most owners expect. If the designer writes your pages after learning about your customers, it takes more of their time, and it's usually worth it.

Booking, payments or a store

Taking bookings or orders online adds setup, payment accounts, confirmation emails and testing. At the studios we read, a package with a store cost up to about twice as much as one without.

Connections to your tools

Calendars, CRMs, payment systems and email tools each add work, especially if they have to pass information to each other.

Moving to a new platform

Leaving an old platform means rebuilding pages and pointing old addresses to new ones, which helps keep your Google rankings. Fixing the site you have on its current platform is usually faster and cheaper.

Logo and photos

Brand design and professional photography are separate jobs, usually quoted separately.

The costs that come every year

Whoever builds your site, a few bills keep coming:

• Domain: about $11 to $23 a year for a .com.
• Platform or hosting: about $15 to $49 a month on most Wix, Squarespace or Webflow plans, paid yearly. WordPress hosting can start lower, but check the renewal price.
• Business email: from $7 per person a month.
• Apps and plugins: booking, form or review tools. Some are free; others charge a monthly fee.
• Help after launch: optional, from about $30 to $250 a month. We explain what it should include in What Should Website Maintenance Cost?

Make sure these accounts are in your name and paid by you. That way you keep control if you change designers.

What you should get for the money

• A written quote with the number of pages and what's not included.
• Words that say what you do, where and how to book.
• A design that works on phones first.
• Pages that load quickly.
• Forms and booking that reach you, tested before launch.
• Tracking for calls and form leads from day one.
• Search basics: clear page titles, your business details and structured data (code that tells Google your hours and address).
• Redirects that send visitors from your old page addresses to the new ones, if you had a site.
• Your domain, platform and analytics in your name.
• Free fixes for a set period after launch.

How to keep the cost down

• Start with the pages that matter. Home, services, contact and maybe one page per location. Add more later.
• Fix before you rebuild. If your platform is fine, a refresh may be all you need. Here are 7 signs your website needs a refresh, not a rebuild.
• Bring your own photos and drafts. Even rough notes save time.
• Skip features you won't use. A booking system is only worth it if customers book online.

What Markito charges

We publish our prices. A Website Refresh starts at $450 for your home and contact pages. A New Website starts at $1,500 for a one-page site; a business website of up to 8 pages is $3,000. The Growth Plan starts at $100 a month for small edits and backups. The Website & Marketing Audit is $250, taken off any website or software project you start within 30 days of paying for the audit. Every option, with what it includes and how long it takes, is on our pricing page.

Not ready for an audit? Send us your website and we'll email you the three fixes that matter most, free.

Questions

Why do quotes for the same site vary so much?

Because they rarely describe the same work. One quote may include writing, tracking and redirects. Another may assume you send the words and stop at launch. Ask each designer for the page count and a list of what's not included, then compare.

Is a $500 website worth it?

It can be, for a simple site: a few pages, your own words and a template. Two studios we found build up to five pages for under $500. It's rarely enough for a business that needs several services explained, online booking and tracking.

Do I have to pay every month?

You'll pay for your domain and platform or hosting every year. Help after launch is optional. A month-to-month plan is easy to try and easy to stop.