Website Refresh
Keep your platform and your domain. We fix the parts that cost you customers: unclear copy, a layout that breaks on phones, slow pages and forms that go nowhere.
Is this for you?
- You hesitate before giving people your web address.
- The site looks fine on a laptop and falls apart on a phone.
- A new visitor can't tell in five seconds what you do, where, and how to book.
- Your contact form hasn't brought a real lead in months, or you're not sure it works.
- Hours, prices or services on the site are out of date, and changing them is a chore.
- Competitors you know are worse look better online.
Why it pays off
Less than a rebuild
A refresh starts at $1,500. A new site starts at $3,500. You keep your platform and your domain.
Live in about 3 weeks
We work on a private copy, so your current site stays up until you approve the switch.
2–3 hours of your time
A 30-minute kickoff, your logo and photos, and two review rounds. We do the writing and the work.
What we fix
Words that do the selling
Your key pages rewritten in your customers' language, so the first screen says what you do, where and how to book.
A site that works on phones
Every page checked at real phone sizes: menus, buttons, forms and tap-to-call.
Faster pages
Lighter images and fewer heavy scripts, with before-and-after speed scores so you can see the difference.
Leads that reach you
Spam protection, notifications straight to your inbox, and call and form tracking.
Google and AI basics
Clear page titles, consistent business details, a useful FAQ and structured data that search tools can read.
A site you can update
No broken links or template leftovers, plus a short video on changing text, photos, hours and prices.
How it works
Five steps from kickoff to launch. Your live site stays up the whole time.
Kickoff call
A 30-minute call about what's working, what isn't, and who your best customers are. You share access to the site.
Page-by-page plan
We go through every page and send you a one-page plan: what stays, what changes, what goes.
Rewrite & refresh
We rewrite the key pages and refresh the layout on a private copy of your site.
Your review
You look it over and send changes. Two rounds of revisions are included.
Launch & check
We switch it live, test every form and phone link, and fix anything you find in the first 14 days.
What's included
- Up to 5 key pages rewritten and refreshed
- Mobile and speed fixes across the whole site
- Forms with spam protection and notifications
- Google Analytics with tap-to-call and form tracking
- Search and AI basics: titles, descriptions, business details, FAQ, structured data
- An AI answer check before we start and 30 days after launch
- 2 rounds of revisions
- 14 days of fixes after launch
- A how-to video for editing the site yourself
Not included
- Moving to a new platform, a full redesign, or adding an online store or booking system. That's a New Website.
- Logo and brand identity
- Professional photography
- Monthly updates, content and reporting. That's the Growth Plan.
- Platform, hosting and domain fees. You pay those directly, and every account stays in your name.
Why work with us
You talk to the people doing the work.
No account managers and no handoffs. Two founders, start to finish.
We write the words ourselves.
Most sites don't fail on design. They fail because a visitor can't tell what the business does. Copy is part of every project, not an add-on.
You'll see whether it worked.
We set up tracking on every project, so calls and form leads are counted from day one.
Fixed price, agreed up front.
You know the price before we start. No hourly billing.
What about ChatGPT and AI search?
When someone asks an AI assistant to recommend a business, it draws on the same kinds of sources Google does: your website, your Google Business Profile, your reviews and directory listings. No one can guarantee you'll be named, so we won't promise it.
What we can do is make your site clear enough that search engines and AI tools know exactly what you offer and where. Before we start, we ask ChatGPT, Gemini and Google the questions your customers ask and show you the answers. Thirty days after launch, we check again.
Questions
Will my website go down while you work on it?
No. We work on a private copy or an unpublished draft and switch it live only after you approve.
Do I keep my domain, email and hosting?
Yes. We don't touch your email, and the site, domain and every account stay in your name.
Which platforms do you work with?
WordPress, Webflow, Wix, Squarespace and Framer. If the platform itself is what's holding you back, we'll tell you. That's a New Website, not a refresh.
Refresh or new website: how do I know which I need?
If your site's structure is basically sound and your business hasn't changed much, a refresh is enough. If you're switching platforms, adding a store or online booking, or the site can't be saved, you need a new one. Not sure? Start with the Website & Marketing Audit. Its $450 is credited toward either project if you start within 30 days.
How much of my time will this take?
About two to three hours in total: a 30-minute kickoff, gathering your logo and photos, and two review rounds.
Can I update the site myself afterwards?
Yes. You'll get a short video showing how to change text, photos, hours and prices. If you'd rather hand that off, the Growth Plan covers it.
