Website & Marketing Audit
Find out what's costing you customers before you spend money fixing it. We review your website, Google listing, reviews and ads, check what AI assistants say about you, and give you a ranked list of fixes.
Is this for you?
- You're about to spend money on a new website, ads or an agency, and want to know what actually needs fixing first.
- Calls and inquiries have slowed down and you can't tell why.
- You're paying for marketing but can't say which part brings in customers.
- People tell you they couldn't find you, or didn't know you offered that.
- Your website, Google listing and reviews all say slightly different things.
- You've wondered whether ChatGPT recommends you or your competitors.
Why it pays off
Spend on the right fix
Know which problems cost you customers before you pay for a new website, ads or an agency.
Free if you go ahead
The $450 is credited in full toward a Website Refresh or New Website if you start within 30 days.
About an hour of your time
A ten-question form and a 45-minute call. We do the rest in one week.
What we check
Your website
Does the first screen say what you do, where and how to book? We check the copy, phones, speed, forms and tracking.
Your Google listing
Categories, services, hours, photos and posts, and whether they match your website.
Your reviews
How many, how recent, how you reply, and how you compare with three local competitors.
Your listings
Yelp, Apple Maps, Bing and your industry's directories. Are your name, address and phone the same everywhere?
Your ad and lead spend
If you pay for ads or leads, where the money goes and whether you can tell what it brings back.
AI answers
What ChatGPT, Gemini and Google say when your customers ask, and who gets named.
How it works
One week from kickoff to your action plan. About an hour of your time.
Quick questionnaire
Ten questions about your business, your best customers and what you spend on marketing. About 15 minutes.
Access & setup
Read-only access to Google Analytics and your Google Business Profile, if you have them. We send simple instructions to add us as a user. No passwords by email.
Full review
We go through your website, listings, reviews, ads and AI answers, and compare you with the three competitors your customers see first.
Ranked report
A written report with screenshots and a list of fixes in order of impact, each with a rough cost and a note on whether you can do it yourself.
Walkthrough call
45 minutes to go through it together. You leave knowing exactly what to do next, with us or without us.
What's included
- Website review: copy, mobile, speed, forms, tracking and broken links
- Google Business Profile review
- Reviews check against three local competitors
- Listings check: name, address and phone across the major directories
- Ads and lead-spend review, if you run them
- AI answer check across ChatGPT, Gemini and Google
- Written report with screenshots
- Ranked list of fixes with rough costs
- 45-minute walkthrough call
Not included
- Making the fixes. That's a Website Refresh, a New Website or the Growth Plan, or you can do them yourself.
- Full keyword research or a content strategy
- Setting up or running ad campaigns
- Legal, accessibility-compliance or security audits
Why work with us
You talk to the people doing the work.
No account managers and no handoffs. Two founders, start to finish.
We write the words ourselves.
Most sites don't fail on design. They fail because a visitor can't tell what the business does. Copy is part of every project, not an add-on.
You'll see whether it worked.
We set up tracking on every project, so calls and form leads are counted from day one.
Fixed price, agreed up front.
You know the price before we start. No hourly billing.
What about ChatGPT and AI search?
We ask ChatGPT, Gemini and Google's AI answers the questions your customers actually ask, like "best caterer in Fort Lauderdale," and record who gets named. Where the answers show their sources, we trace them back to the websites, listings and reviews they came from.
You'll see what you can influence and what you can't. We don't sell AI rankings, because nobody can guarantee them.
Questions
How is this different from the free "three fixes" reply?
The free reply is a quick look at your website and three things we'd change. The audit covers your whole presence: website, Google listing, reviews, listings, ads and AI answers, with a written report, a ranked plan and a call.
Do I have to hire you afterwards?
No. The report is written so you, or anyone else, can act on it. If you start a Website Refresh or New Website within 30 days, the $450 comes off the project.
How do I pay?
By invoice. After you book, we email you an invoice for $450. Once it's paid and we have your questionnaire, your report is ready within a week.
What access do you need?
Your website address, and ideally read-only access to Google Analytics and your Google Business Profile. We'll send simple instructions for adding us as a user. Please never send passwords by email.
I don't have Google Analytics. Is that a problem?
No. We'll work from what's public, and setting up proper tracking will be one of the first fixes on your list.
Is this only about my website?
No. Many businesses lose customers on their Google listing or in their reviews before anyone ever reaches the site. We look at the whole path.
My business is new and has no website yet. Should I start here?
No, you don't need an audit. Talk to us about a New Website. It includes an AI answer check before launch and 30 days after.
